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No added sugar · Gluten-free · Vegan


Ever heard the saying “there are no short cuts” - well, it’s true.

When we see athletes operating at their ultimate peak we know that time, energy, planning and hard work went into their performance.

From 4am starts to your long run, you need sustained energy and proper planning to be successful and push your limits.

It’s why we’ve put our time and energy into finding natural superfood ingredients that we know helps performance in the long term.

Our ingredients are sourced raw, unprocessed, they are high in nutrients and we’ve made them taste so amazing that you’ll want to eat them every day.

Fuel your passion.


Enhances carbohydrate and oxygen utilization when you’re pushing your limits. Also an excellent source of antioxidants.


Every athlete’s go-to energy source, banana are carbohydrate-rich, help maintain blood sugar levels, contains vitamin B6 for regulating metabolism, and are high in potassium for electrolyte replacement.


We use raw, organic cacao which is a great source of energy, good for bone health, muscle growth and recovery, with antioxidants for immune support.


Rich source of dietary fibre, carbohydrates, minerals, essential for muscle recovery post workout.

Chia Seeds

Nutrient dense superfood, absorbs 12 times their weight in water, great for retaining and slowly releasing nutrients, essential amino acids, with omega-3 fatty acids to reduce inflammation.  Chia seed are known as the running food of the legendary Tarahumara people.


Potent source of antioxidants to reduce inflammation, also maintains blood sugar levels.


Ergogenic aid for improved performance, packed with calcium, magnesium and potassium providing electrolytes for rehydration.


Great fuel for your muscles with high glucose-to-volume ratios, great for before and during intense training sessions.

Goji Berries

These nutrient-dense berries help improve oxygen uptake, break down lactic acids, increase lean muscle, reduce body fat, and reduce fatigue for better stamina and endurance.

Mesquite Powder

A natural sweetener high in protein, mesquite adds a subtle sweet flavour without the blood sugar spikes and keeps you fuller for longer.


Pecans contain good fats and are a good source of manganese, copper and antioxidants.

Peppermint Oil

Improves performance, respiratory function, reduces blood pressure, heart rate and helps respiratory gas exchange meaning you go faster for longer!

Pumpkin Seeds

High in magnesium and iron, pepitas help with protein synthesis, muscle and nerve function, and blood pressure regulation.


Double protein hit contains all nine essential amino acids to build lean muscle and recover from tough workouts. Quinoa is also mineral rich, being high in iron, magnesium, copper and manganese.

Sea Salt

More than just sodium, sea salt also contains trace minerals including magnesium, calcium, potassium, iron, zinc and iodine, and is effective in replacing electrolytes lost during sweating.


Made by simply grinding sesame seeds into a paste, tahini is full of healthy fats, amino acids and essential vitamins and minerals. It helps regulate blood pressure, boosts nutrient absorption and helps with recovery through reduction in inflammation.

Vanilla Bean

Vanilla is high in antioxidants to prevent cell damage, promote tissue growth, speeds up injury recovery and regulate body metabolism.


  • #fuelyourpassion 😃
  • A brief 4 hr adventure fueled by At One and waterfals = Bliss 🙌
#fuelyourpassion #coconut Goji
📷 - @thedeckstudio
  • Starting my day right! 🤗 #fuelyourpassion #peanutbutterchoc
  • A race to remember..... Races aren't just about the runner. This is our founder Andrew running The Great Wall of China Marathon (a few years ago now) with our son Tallinn. A proud moment meeting dad to run through the finish line. Andrew rocked it coming in No.1. #fuelyourpassion #runningwithdad
  • Start your Sunday with a run 🏃
  • When the hard work is visual 😉 “ To be able at any moment. To sacrifice what you are! For what you will become! “
📷 @frizee09
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